In today’s world business deal with an ocean of Information and data in fact has become the fulcrum on which entire business world moves. Businesses have realised over a period of time that data collection isn’t enough and one needs to analyze, explore and get actionable insights from the data. So if a business needs to remain ahead of its competition it needs a pool of structured data from all sources and presented in a right manner to make intelligent business decisions. Sales force analytics cloud like Einstein or Wave gives one an advantage to explore, uncover and get more insights from the data to measure and track results over a period of time.
Some salient features of Salesforce Analytics Cloud are as below.
- Data management tools- This tool helps you to cleanse data, provides scalability through built in data mart, have self-contained ETL functionality and features like visual data prep.
- Forecast and recommendations- Salesforce Analytics Cloud provides you with real time recommendation through predictive and prescriptive analysis. It helps you in storytelling and explaining your narrative with model transparency.
- Develop AI powered apps- Analytics cloud also brings in functionality to build your own apps through its app designer and app framework modules. It also has prebuilt templates and is powered by Artificial Intelligence.
- Efficient collaboration- Salesforce analytics cloud also helps your team to collaborate through workflow automated tools and proactive alerts or notification. Moreover it’s mobile friendly with intelligent analytics which gives your team the necessary agility to collaborate with other team members and customers.
- Cost effective- Salesforce analytics cloud becomes cost effective as it operates entirely out of cloud so there isn’t a requirement to install analytics specific hardware. Its inexpensive installation and maintenance cost further reduces your budgetary requirements.
- Quick and trustworthy- Salesforce product is also quick to install, integrate and use as it utilizes powerful big-data solutions. Being the most sought after CRM platform in the market built with loads of internal R&D and market research, you will enjoy using it with peace of mind.
- Customization- Salesforce Einstein Analytics is built on customized CRM platform, which enables you to customize it as per your business needs. It also has built-in guides, multi channel support options and tutorials so that you can reap maximum benefit from your Analytics solution.
