For many years, Salesforce has been pretty consistent with its layout and functionalities and has played a pivotal role in business management. However, with the launch of Salesforce Lightning followed by subsequent updates, more and more organizations are now considering Salesforce Lightning Migration as a necessary move to improve their business productivity.
Salesforce Lightning comes with a wide range of features to assist businesses in Sales, Marketing, Customer Service, and Administration functions, along with flexible customization, app integration and cloud support abilities.
Its interactive tabs, pre-built framework, smart data analytics, and other components allow customers to launch their products faster while streamlining various business processes and thereby making the switch from Salesforce Classic a necessary move.
Based on years of Salesforce experience, here are our 5 reasons why businesses must consider migrating to the Lightning platform:
1. Automation in Sales:
With Salesforce Lightning Migration, companies can automate their sales in a much-organized manner compared to the standard Classic platform, adding to the efficiency of the sales team. The Sales Path feature allows teams to see all the opportunities in the sales pipeline enabling sales representatives to make accurate decisions faster. The sales path lays down a structure and protocol that sales reps should follow to execute each opportunity in a fast and effective manner.
Another feature that streamlines the sales process is Kanban View which is a drag and drop feature that enables visualization in the sales process. It allows sales reps to use cards where they can mention the progress of each lead/order and later move it to different stages of the pipeline.
2. Salesforce Einstein
Salesforce Einstein is an Artificial Intelligence layer in Salesforce Lightning that facilitates deep learning, machine learning, predictive analysis, and natural language processing capabilities in the existing workflows.
With Salesforce Lightning Support, teams can leverage deep insights into customer’s behavior and purchase records. The predictive analytics capabilities of Salesforce Einstein van be used by sales and marketing teams to close deals much faster as it aids in predicting campaign outcomes with a greater margin of accuracy.
3. New User Interface
The modern layout available in Salesforce Lightning is much more dynamic and flexible than the standard Classic layout. With its seamless UI, teams can decrease the toggle time between screens allowing employees to be more time-efficient and perform activities in a few clicks. Moreover, users can perform seamless transitions between mobile and desktop applications using its mobile-friendly platform.
4. Lightning App Builder
The Lightning app builder allows users to customize pages with ease. The drag and drop capabilities in the app builder can be leveraged to customize pages including the dashboard. For this, teams can choose from the list of more than 300 reusable components that can be adjusted based on the company’s needs.
5. Lightning Voice
Another new feature that has added to the convenience and productivity of teams is the Lightning Voice feature. It connects businesses with their customers faster than ever due to its capability to enable voice calls within the Sales cloud. This enables teams to receive calls from desktop or mobile devices while taking notes and logging these calls in real-time. Similarly, teams can resolve user queries in a quick manner while improving the conversion ratio for Sales queries.
Wrapping Up
Salesforce Lightning comes with a vast number of features allowing teams to realize their full potential. Opting for the Salesforce Lightning Migration from the existing Salesforce Classic platform will ensure a higher conversion rate, faster redress to user queries, and improved efficiency of team members.
To know more about Salesforce Lightning Migration, feel free to visit our website and contact our Salesforce Lightning Support staff.
Salesforce Lightning comes with a wide range of features to assist businesses in Sales, Marketing, Customer Service, and Administration functions, along with flexible customization, app integration and cloud support abilities.
Its interactive tabs, pre-built framework, smart data analytics, and other components allow customers to launch their products faster while streamlining various business processes and thereby making the switch from Salesforce Classic a necessary move.
Based on years of Salesforce experience, here are our 5 reasons why businesses must consider migrating to the Lightning platform:
1. Automation in Sales:
With Salesforce Lightning Migration, companies can automate their sales in a much-organized manner compared to the standard Classic platform, adding to the efficiency of the sales team. The Sales Path feature allows teams to see all the opportunities in the sales pipeline enabling sales representatives to make accurate decisions faster. The sales path lays down a structure and protocol that sales reps should follow to execute each opportunity in a fast and effective manner.
Another feature that streamlines the sales process is Kanban View which is a drag and drop feature that enables visualization in the sales process. It allows sales reps to use cards where they can mention the progress of each lead/order and later move it to different stages of the pipeline.
2. Salesforce Einstein
Salesforce Einstein is an Artificial Intelligence layer in Salesforce Lightning that facilitates deep learning, machine learning, predictive analysis, and natural language processing capabilities in the existing workflows.
With Salesforce Lightning Support, teams can leverage deep insights into customer’s behavior and purchase records. The predictive analytics capabilities of Salesforce Einstein van be used by sales and marketing teams to close deals much faster as it aids in predicting campaign outcomes with a greater margin of accuracy.
3. New User Interface
The modern layout available in Salesforce Lightning is much more dynamic and flexible than the standard Classic layout. With its seamless UI, teams can decrease the toggle time between screens allowing employees to be more time-efficient and perform activities in a few clicks. Moreover, users can perform seamless transitions between mobile and desktop applications using its mobile-friendly platform.
4. Lightning App Builder
The Lightning app builder allows users to customize pages with ease. The drag and drop capabilities in the app builder can be leveraged to customize pages including the dashboard. For this, teams can choose from the list of more than 300 reusable components that can be adjusted based on the company’s needs.
5. Lightning Voice
Another new feature that has added to the convenience and productivity of teams is the Lightning Voice feature. It connects businesses with their customers faster than ever due to its capability to enable voice calls within the Sales cloud. This enables teams to receive calls from desktop or mobile devices while taking notes and logging these calls in real-time. Similarly, teams can resolve user queries in a quick manner while improving the conversion ratio for Sales queries.
Wrapping Up
Salesforce Lightning comes with a vast number of features allowing teams to realize their full potential. Opting for the Salesforce Lightning Migration from the existing Salesforce Classic platform will ensure a higher conversion rate, faster redress to user queries, and improved efficiency of team members.
To know more about Salesforce Lightning Migration, feel free to visit our website and contact our Salesforce Lightning Support staff.
