Often we are asked by businesses whether they should switch from Classic to Lightning or not. While Salesforce Classic offers a simple UI, easy navigation and various useful features, Salesforce Lightning boasts of new features, advanced tools, and easy customization options.
The Lightning Experience is a modern interface that makes it easy to redesign pages, change workflow and build processes in less time and with much ease. Moreover, the Lightning App Builder enables easy creation of mobile applications using drag and drop options.
As Salesforce is not adding any new updates to the Classic version, it may be the right time to switch to Lightning.
Following are some reasons to consider Salesforce Lightning Migration:
New Selling Features
Salesforce Lightning Migration enables organizations to access new tools and features that help in simplifying workflows and improving lead management. Thus users are able to make quick decisions and be more productive than before. For instance, the Sales Path feature allows users to follow a structured protocol and since the process is automated, it's much easier to follow the protocol.
Another feature, Kanban View makes it easy to visualize and monitor records through graphical representation and drag and drop tools. Moreover, the AI Einstein tool enables companies to get smarter and become more predictive about customers. It automatically identifies the next best sales opportunity from the data and creates personalized journeys for customers keeping them engaged throughout acquisition.
Lightning Voice
The Lightning Voice feature is another feature that makes the migration decision worthwhile. It enables users to reach out to customers by calling their phone numbers within Salesforce. With Salesforce Lightning Support, reps are able to take notes, view call records, find answers to customer queries, and all that without having to switch to any other application.
Additionally, the Lightning Voice feature comes with automatic call logging features and helps in reducing the otherwise necessary data entry activities. Users can now send voicemails, auto-generated answers and more thus enhancing the productivity of employees.
New User Interface
When compared to Salesforce Classic, the Lightning user interface is much more flexible and contains easy navigation, interactive elements and much more customization options. Also, the dynamic UI of Lighting makes it easier to transition from one screen to another with minimum logged time.
Some features that enhance the user experience of Lightning include easy report creation, public/private folder settings, live tracking of employee’s work activity, and multiple dashboard creation options.
Lightning App Builder
The Lightning App Builder is a point and clicks tool that enables the creation of custom pages for applications. This allows businesses to create apps for particular tasks such as expenditure applications to enter expenses and monitor expenses on a weekly/monthly basis.
Additionally, the Lightning App Builder allows easy integration of custom components and third-party components from AppExchange applications thus enhancing the capabilities of the Salesforce. Thus the simplified app development with Lighting App Builder makes it another reason to migrate to Lightning Experience.
Bottomline
The Lightning platform contains built-in tools that simplify app development and enable businesses to improve their customer interactions and lead monitoring. If you are a business that has not yet adopted Salesforce, then Salesforce Lightning is the choice to go with considering its new features, interactive UI, and easy app development capabilities. However, if you are still on Classic, then Lightning may be an option you should consider in the near future.
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