How Salesforce Consultants are Defining Trends in New Era of Selling

In today’s dynamic business environment and ever changing customer preferences an organization needs to be adaptive and innovative too. Today consumer is the king and name of the game is “Customer experience”. Salesforce has always been customer centric and strived to meet the expectations with extensive market research and by providing cutting edge technology solutions. If one want to succeed in a business venture it therefore becomes pertinent that customer needs are correctly assessed and mapped with suitable technology solutions. Sales force cloud provides you with customer focussed solutions, interactive user interface and customer analytics.

While top Salesforce Consultants have shared trends in this new era of selling, here we would focus on few major trends in this new era of selling.

1. Personalized Customer Experience:

New age customers look for personalised interaction than regular crude sales pitch. 79% 0f customers say that it is absolutely important to interact with salesperson that is a trusted consultant and not just a sales-rep. They expect the consultant to understand their need accurately with empathy and map it with suitable solutions. They also expect that the consultant doesn’t just have technical knowhow of salesforce platform but also in-depth knowledge of their Industry. Sales leaders are now also focussing on customer retention through enhanced customer satisfaction and developing a long lasting experience with customers.

 More than 82% of customers expect that the consultant focuses on their pain areas and don’t just try to sell irrelevant products to their organization. More than 56% of decision makers look to enhance their customers experience and generating fresh leads.

2. Focus on Customer ROI:

High performing sales team focus on selling solutions to customers which have a direct impact on their ROI. Apart from personalised interactive approach, deep analytics helps the sales team to give right selling insights and generate new leads for its customers. In this new era of selling, high performing sales team rely heavily on proactive personalised engagements with customers through strong communication channels.

Around 73% of sales leaders acknowledge the importance of impactful communication and personalised customer interaction. When everything is well connected and communicated, across all verticals of business it makes easy for the sales team to work with customers to their satisfaction. More than 60% of Salesforce Consulting Partners believe that business organizations would be able to sell faster when they have an integrated approach while dealing with all functions of customer..

3. Collaborative Approach:

Top sales leaders are of opinion that collaborative approach amongst various verticals of customer is critical when it comes to delivering high results for customers .Use of technology to enhance productivity and reducing unnecessary administrative cost is also a top trend amongst modern salesforce consultants. Today the sales team is not limited to just interacting with customers but they need to manage customer responses, CRM and workflows. 60% sales professionals consider it critical to have a single focused view of customer in different roles or departments. While more than 76% of sales leaders believe that analytics is the key factor to achieve consistent customer satisfaction.

4. Adopting AI (Artificial Intelligence) :

AI is the top priority growth area for sales team and majority of Sales leaders are of opinion that they are too bogged down with non selling tasks and want to use AI technologies for smart selling techniques. Soon lead scores, email replies, everyday administrative tasks will be automated and integrated so that sales team can focus on core issues. AI is expected to grow around 144% and high performing teams have already understood its importance. AI is not just helping Salesforce Consultants to be efficient but is also enhancing overall customer experience by automatically recommending products to them and at the right time.


For more information about Salesforce Consultants, Visit: https://www.damcogroup.com/salesforce/Salesforce-CRM-Consulting-Partner.html